BREWWORKS (demo project)

BREWWORKS is a single-page brand experience built for an artisanal coffee company, designed around one big idea: let the coffee be the hero. Instead of a typical menu-first cafe site, it's structured as a 4-slide rotating showcase — each slide dedicated to one signature drink, shot up close and paired with oversized, editorial-style typography running behind the product.

Design Approach:

• Massive, cropped background typography (words like "FRESH ROAST" bleeding off-screen) that gives the page a premium, editorial-poster feel rather than a standard hero banner
• Each of the 4 carousel slides pairs one drink — name, short tasting description, and supporting product shot (like the Cove Roasters coffee bag) — with simple prev/next arrow navigation and a slide counter (01/04)
• A clear "View Menu" call-to-action anchored bottom-right on every slide, so browsing never loses the path to the actual menu

Why This Works:

• For a product that's genuinely about taste and craft, letting close-up photography and short, sensory copy ("rich, balanced taste that stays cold until the last sip") do the convincing works better than long feature lists
• Since it's a pure landing/brand page with no ordering system, every design choice is aimed purely at making the coffee look irresistible and pushing the visitor toward "View Menu"